they’re resilient
with hundreds of days of winter and months spent in almost total darkness, you’d be silly to wait for a sunny day to go out for a hike. given these arguably gloomy living conditions, the fins have developed an extraordinarily hardy outlook and spirit of resilience for getting through tough times. otherwise known as sisu, this moxie a national ideology and way of life. in other words, the fins don’t go out in pursuit of happiness, they live it. Rain, hail, darkness, or shine, you’ll find them out in nature, practicing sisu and living in the moment.
the sauna is a way of life
with over 3 million saunas across the country, a steamy dip is practically a daily must for the fins. saunas are meditative spaces, where its therapeutic qualities allow people to switch off and reconnect with themselves after a long day. in finland, stripping off amongst neighbours and friends is the norm, where the transformative space of the sauna has an equalising effect on all. sans clothing or material belongings, the sauna is a level playing field. indeed, the benefits of the sauna go beyond the physical, helping to foster a sense of community, improving body image, and promoting mental clarity.